Women-owned brands are coming out in full force in the wellness sphere, bringing their entrepreneurships, ingenuity and enthusiasm. In fact, women-owned businesses are rising in all sectors. According to a report conducted by Wells Fargo, “14 million women-owned businesses make up 39.1% of all US businesses—a 13.6% increase from 2019 to 2023—and they are coming out of the pandemic stronger than the 2008 financial crisis, especially those owned by women of color.”
Several key factors can be cited for why women-own business and the wellness space are such a good fit. Consumers are increasingly drawn to authentic, purpose-driven brands, and many women-led companies align their missions with values of sustainability, ethical sourcing and holistic well-being.
Additionally, women have played a central role in shaping consumer demand for cleaner, healthier alternatives, especially in household and personal care products. As the demand for ethical, planet-conscious products grows, these women-owned brands are positioned for continued success.
Spotlight on 10 Women Owned Brands
Molly’s Suds
Catalyst:
Founded in 2008 by pediatric nurse Monica Leonard, Molly’s Suds was inspired by the loss of her daughter, Molly. Through research, Leonard discovered the harmful chemicals in household products and set out to create safer, non-toxic cleaning solutions for families.
What they do:
Molly’s Suds offers eco-friendly, non-toxic laundry and cleaning products made with simple, earth-derived ingredients. Free from harsh chemicals, synthetic fragrances and dyes, their formulas provide powerful cleaning while remaining safe for people, pets and the environment.
Stand-out product:
The Original Laundry Powder is a best-seller, featuring just five natural ingredients that deliver a deep clean without harmful residues. Highly concentrated, it removes stains effectively while being gentle on sensitive skin.
Leading the way:
Molly’s Suds uses biodegradable ingredients to enhance efficiency and cut down on cleaning time without compromising one’s health through exposure to endocrine-disrupting chemicals and carcinogens.
Blume
Catalyst:
Blume Superfoods was founded to make wellness more accessible through plant-based, functional beverages. Recognizing the need for healthier alternatives to traditional lattes, Blume set out to create superfood blends free from artificial ingredients and refined sugars.
What they do:
Blume offers organic superfood blends designed to support energy, digestion and relaxation. Made with adaptogens, functional mushrooms and antioxidant-rich ingredients, their products provide a natural, nutrient-dense alternative to processed drinks.
Stand-out product:
Their Golden Milk Blend is one of their most popular blends, featuring anti-inflammatory turmeric, cinnamon and ginger. It also supports immunity and digestion and goes down easy with its warming, gingery flavor.
Leading the way:
Blume is redefining daily nourishment with sustainable, organic ingredients and innovative wellness solutions. By championing holistic health and sustainability, they continue to lead the plant-based, plastic-neutral wellness movement.
Kate’s Real Food
Catalyst:
Kate’s Real Food was founded by Kate Schade, an outdoor enthusiast who wanted a clean, nutrient-dense snack to fuel her active lifestyle. What began as homemade energy bars for personal adventures grew into a brand dedicated to organic, real-food nutrition.
What they do:
Kate’s Real Food produces organic, whole-food energy bars made with simple ingredients like oats, nuts, honey and dried fruit. Designed for sustained energy, their bars are free from artificial additives and preservatives, making them a strategic option for on-the-go snacking.
Stand-out product:
The Peanut Butter Dark Chocolate Bar is a top seller, combining creamy peanut butter, rich dark chocolate and organic oats for the perfect balance of protein and fiber.
Leading the way:
With a commitment to organic ingredients and eco-friendly packaging, Kate’s Real Food continues to set the standard for clean, responsibly sourced and adventure-ready nutrition.
Mambino Organics
Catalyst:
Mambino Organics is the love child of Maki Maodus, a top L.A. aesthetician who wanted something safe for women to use during pregnancy. Inspired by the need for clean, toxin-free products during pregnancy and beyond, Mambino relies on pure, nutrient-rich ingredients to nurture sensitive skin.
What they do:
Mambino Organics offers a range of skincare products made from organic, sustainable ingredients. Their formulas are free from synthetic fragrances, parabens, sulfates and harsh chemicals, ensuring a gentle, but unmistakable, glow-up.
Stand-out product:
People rave about their Oatmeal Bath packed with organic and GMO-free natural botanicals (like chamomile and calendula) to soften and soothe dry, irritated skin. It’s free of preservatives and safe for all ages.
Leading the Way:
Committed to transparency, Mambino Organics prioritizes ethical sourcing, eco-friendly packaging, and cruelty-free practices, setting a high bar for clean, family-friendly skincare.
Hilma
Catalyst:
Hilma was founded by three women with a vision of offering clean, herbal remedies to a modern, health-conscious consumer. Recognizing a need for clean, science-backed wellness solutions, the brand was created to provide plant-based alternatives to traditional but outdated over-the-counter medicine, without unnecessary fillers or artificial ingredients.
What they do:
Hilma formulates natural, doctor-approved remedies for digestion, immunity and overall wellness. Using clinically researched ingredients, their products are free from dyes, fillers and artificial additives.
Stand-out product:
The Gas & Bloat Relief supplement is one of their most popular products, featuring ingredients like fennel, ginger, and peppermint to support digestion and relieve bloating effectively.
Leading the way:
Hilma is redefining wellness by combining scientific research with natural ingredients. With third-party testing, transparent sourcing, and sustainable packaging, the brand is making inroads in natural supplements that get the job done.
Om Mushrooms
Catalyst:
Om Mushrooms was co-founded by Sandra Carter, PhD, with a vision to harness the power of functional mushrooms for health and wellness. Excited by the potential of mushrooms to support immunity, energy, and cognitive function, Carter and her team set out to create high-quality, organic mushroom supplements backed by science.
What they do:
Om Mushrooms specializes in organic, whole-food mushroom powders, capsules and blends designed to enhance daily health. Sourced from sustainably grown, certified organic mushrooms, their products offer life-changing support for immunity, gut health and mental clarity.
Stand-out product:
The Master Blend is a tour-de-force, featuring a potent mix of ten functional mushrooms, including reishi, lion’s mane and chaga, to enhance overall wellness, focus and energy.
Leading the way:
Om Mushrooms is pioneering functional mushroom wellness with sustainable farming, rigorous quality control, and a commitment to making science-backed mushroom nutrition accessible to all.
Cerebelly
Catalyst:
Cerebelly was founded by Dr. Teresa Purzner, a neurosurgeon and mother, with a mission to revolutionize children’s nutrition. Frustrated by the lack of brain-supporting, nutrient-dense food options for early development, she combined her medical expertise with a passion for science-backed, organic nutrition to create Cerebelly.
What they do:
Cerebelly offers organic, veggie-packed baby food and snacks designed to support brain development during critical growth stages. Each product is formulated with essential nutrients like DHA, iron and choline, ensuring little ones receive the right building blocks for cognitive and physical development.
Stand-out product:
The Smart Bars, loaded with brain-supporting nutrients and organic ingredients, offer a convenient, healthy snack option for growing children.
Leading the Way:
Cerebelly is at the forefront of children’s nutrition with science-backed, organic and transparent ingredient sourcing to promote optimal early brain development.
Hotpot Queen
Catalyst:
Hotpot Queen was founded by Jia Liao, a passionate entrepreneur dedicated to sharing the authentic flavors of hotpot with a wider audience. Inspired by her mother, an enterprising restauranteur, her love for traditional Chinese cuisine and a desire to make high-quality hotpot ingredients accessible, Liao set out to create a brand that honors her heritage while embracing modern convenience.
What they do:
Hotpot Queen offers broths, dipping sauces and spice blends made from authentic, all-natural ingredients. Free from artificial additives and preservatives, each product is crafted to deliver bold, restaurant-quality flavors in the comfort of home.
Stand-out product:
The Crunchy Garlic Chili Crisp Sauce is Crafted from a traditional blend of three regional chilis and a generous dose of Sichuan peppercorn, this extra spicy, numbing sauce prepared in sizzling hot oil has been tingling tastebuds for generations in Chongqing, the mala capital of the world.
Leading the Way:
Liao keeps it spicy, with her line of condiments guaranteed to add a little extra kick to your favorite foods. She honors her culinary legacy but also rewrites the story, calling attention to what she calls the new umami—mala, a combination of Sichuan peppercorns and chilies, which creates an unusual, but pleasantly numbing, taste in your mouth.
Urban Moonshine
Catalyst:
Urban Moonshine was founded by Jovial King, an herbalist with a deep passion for plant-based wellness. Frustrated by the lack of high-quality, modern herbal remedies, she set out to create a brand that combined traditional herbal wisdom with contemporary convenience. Her vision was to make herbal tonics and bitters beautifully crafted for everyday use.
What they do:
Urban Moonshine formulates organic herbal bitters, tonics and digestive aids designed to support gut health, immunity, and overall wellness. Rooted in traditional herbalism, their products are made with ethically sourced, high-potency botanicals to provide natural, science-backed health support.
Stand-out product:
The Original Digestive Bitters is a classic, unsurpassed formula, blending gentian, dandelion and ginger to promote digestion, relieve bloating, and support liver health.
Leading the way:
King has pioneered the modern herbal movement, by elevating plant-based remedies and making them irresistible to modern consumers.
No Label Candle Company
Catalyst:
No Label Candle Company was founded by Asia Martin-Ingram, an entrepreneur passionate about creating high-quality, toxin-free candles that celebrate individuality and inclusivity. Frustrated by mass-produced candles with synthetic ingredients, she set out to craft clean-burning, hand-poured alternatives that prioritize sustainability, self-expression and wellness.
What they do:
No Label Candle Company produces eco-friendly, small-batch candles made from natural soy wax, essential oils and phthalate-free fragrances. Each candle is thoughtfully designed to create a warm, inviting atmosphere without harmful additives.
Stand-out product:
The “Hell Yeah Dragon Blood & Bartlett Pear” candle delivers a bold, unexpected blend of deep, resinous Dragon’s Blood and sweet, juicy Bartlett Pear. Evoking confidence, this ingenious scent sparks a “Hell Yeah” moment every time you light it.
Leading the way:
Martin-Ingram redefines home fragrance with her commitment to ethical sourcing, ensuring every candle reflects her mission of inclusivity and conscious living.
